Whether your company is about to open a new retail store or branch, a restaurant, a showhome or marketing suite - or even if you just want to give an existing retail outlet a bit of a “push” - there is more to it than merely placing a few ads in the local papers and TV/radio: local/regional PR is an essential and very effective ingredient that doesn’t cost the earth.
The following 10 steps will ensure a busy opening producing a steady stream of customer “traffic” to boost your sales, AND increase your profits! You could even use these pointers as the basis of an ongoing PR plan, to ensure continued success.
Giving the game away? Not really… any PR consultant worth their salt will already know that all of these points and more are essential for any successful localised launch.
A successful retail launch for your retail outlet will increase awareness, boost customer traffic.. AND improve profits!
1. Local and regional press releases and feature articles
2. Interview(s) on local radio
3. Media event with canapés, prior to actual public launch/opening
4. Launch event with a celebrity, and inviting local media both printed and broadcast
5. Poster/bus advertising
6. Local media advertising, with supporting editorial where possible; or even a ‘wraparound’
